At the heart of everything I do—whether it be branding, type design, illustration, or building a digital product—I strive to find meaning. Nothing exists without purpose, and as a designer, I have the privilege to facilitate how humans interact with the world and derive meaning.

 

In the pursuit of establishing meaning, I derive a lot of satisfaction from designing for systems. Giving shape, color, and order to ideas in an interconnected system is a way to cultivate meaningful design.​